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Book Details

Author : Victor S. Yocco

Pages : 240 pages

Publisher : Manning

Language : eng

ISBN-10 : 1617292958

ISBN-13 : 9781617292958

Book Synopsis

The days of purely aesthetic design are long gone. Today's web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There's a body of tested psychological principles that can transform your digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and reward, group influence, and more are a treasure trove ready for you to apply to the field of website design.Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most